IBC Entertainment TV leveraged on its strengths and boldly launched fresh programming concepts to sustain its hold on core audiences and at the same time nurturing key demographics for the future.
Original shows enthused the Filipino household's primetime viewing as they experience an ensemble of complementing breakthrough programs.
Showing full-length Tagalog films and the introduction of one-of-a-kind program genres were first seen on Channel 13. The network's condition became congruent with the government situation. IBC 13 managed to survive despite unstable conditions.
Who could ever forget Johnny Weismuller as Tarzan, Iskul Bukol, Chicks to Chicks, Seeing Stars with Joe Quirino, T. The niche it has carved in the broadcasting industry proved to be an indelible one.
That situation changed dramatically after 54 years.
Blazin the trail for the Filipinization of television programming was the management headed by the chairman Eric Canoy, president and CEO Botos Anson-Roa, vice-chairman Freddie M.
Nielsen’s National Urban TV Audience Measurement, which measures TV viewership of key cities in the country, pegs the station’s audience share at 30.15 percent from January to August 2016, making it the country’s third leading TV station based on audience share.IBC 13, like frontrunners ABS-CBN 2 and GMA 7, shows diverse programs from drama series, fantasy, sitcoms, musical variety shows, infotainment, entertainment, and news and current affairs.Various religious denominations air their weekend programs on IBC.In 2010, the network entered into a P780 million joint venture agreement with Prime Realty, associated with the R-II Builders Group of Reghis Romero Jr.for the development of Broadcast City, the complex where RPN and IBC are located in Quezon City, into a real estate project. Douglas Mac Arthur in World War II and the previous owner of San Miguel Corporation, one of the Philippines' biggest companies in the food, beverage, and packaging business.